Why Should Your Website Use Evergreen Content?
Built a sustainable and lasting content strategy with the help of evergreen content. Evergreen contents are those which retains high-value by staying relevant for a long period of time. The content with no expiration date is all you need to build a strong foundation for your website.
Why should you consider Evergreen content marketing?
Your website may need to cover topics that are relevant to your targetted audience. It is one way to more leads to your website from using a powerful content strategy. Articles concerning news and trends can get immediate results but can lose value over time when the volume of search query fades. If you change your approach with valuable content you can significantly increase your chances of getting found.
Here are some examples of what is an evergreen content should be and what not.
List or Ideas to get you started with long-lasting content
- Tips related to your business
- Reviews on products and service]
- Adding your share of thoughts on “How To”
Pros and Cons of using Evergreen content for your website
Benefits of Evergreen Content
- Enhances number of Site visitors
- Increase your pages per session
- Boost your SEO
- Increase credibility in your field
- Easy sharable content
Difficulties for using Evergreen content
- Has very high competition
- Lack of fresh content or creativity
- May go unnoticed with hot trends
- Neither big on revenue nor commercial
Tips to build a powerful Evergreen Content strategy for your website
Some Tips to build a powerful Evergreen Content strategy for your website
#1 Find Topics Relevant to your business
Research on topics your customers will always be in look out for. If you have a new product and customers might have some doubts regarding it, you can help them out to figure out. Or share your views on a competitor in a positive outlook and say how you can do better.
#2 Incorporate your Targeted Keywords
Write the content around your targeted keywords with High difficulty. If you are planning for the long run, you can increase your chances by targeting short-tail keywords with high search volume.
#3 Answer to your Audience
Evergreen contents serve a great purpose in sharing information with people outside the niche. But remember to write for your audience to focus on conversion as they are your first priority.
#4 Do some background research
Keep it simple so everybody will get to understand what you are operating on. But valuable content needs something worthy to share and people love high-value content. Using any statistics on your evergreen content will reduce its value so be sure to avoid it.
#5 Get Creative
Add your personal interpretation of the never-ending problem and come up with unique and creative solutions. LAck of creativity can put on the shelf with million other web pages. So, don’t rewrite anything which has been already shared a million times.
#6 Optimize it for SEO
If it is valuable, it should be noticeable to search engines. Constantly change expired links on the page and always keep the content updated with the latest Google standards.
#7 Link back to your website
Informational content are rarely commercial but you can still build strong internal links and promote your product pages. Tell them how your product or service will solve the problem but don’t be too direct about it. Be informational and suggestive at the same time rather than self-promoting yourself.
#8 Reshare again and again
Its evergreen for a reason. So, occasionally share across different social platforms and raise new interest in the same old content. Because someone may be looking for it.
Talk with our content strategist At JustPeri and explore your opportunity on Evergreen Content