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How to Boost Page Speed To Get More Organic Traffic?

SEO in 2019 is changing to meet the demands of the mobile users and with search engines paying attention to “mobile first indexing”, it is must to have a minimum loading time for your website. All the on-going linking building strategies aside, we are here to guide you through optimizing your website to get more organic traffic from ranking higher in search engines.

Page speed is one of the major factors that can significantly affect your SEO score. The better loading speed and well-optimized website can boost its ranking in the SERPs efficiently.

Nobody likes a slow loading page when they have high-speed 4G LTE internet on their smartphones.

Here are some quick tips to improve your Page speed for better SEO.

  • Optimize Images
  • Server Response time
  • Use Browser Caching
  • Remove Blocking CSS
  • Compress files
  • Try CDNs

#1 Optimize Images

Optimise Your Images To Improve Your Website

High-resolution images may be tempting to use but they can hinder the page speed and the strategy itself will fail if the visitors move away from the page without viewing the image. Know where to use PNGs and JPEGs and try to minimize the unwanted images if possible. You can also compress the image files for better faster loading. Check out number #6 for details on how to compress your image correctly

#2 Server Response time

The incoming traffic, lack of memory and resources used in a single page can lead to slow database queries which are due to improper server response time. Check with your hosting solutions and upgrade plans if your response time is below 200ms.

#3 Use Browser Caching

If your website has visitors who may return and have content that doesn’t change frequently, then you must take advantage of caching in the user’s browser. There are tools that will cache your website data in the user’s memory and can recover cached data without loading the full page. Also, you can manually set expiration for such cached memory for a fixed duration and it is best to update it in one year time.

#4 Remove Blocking CSS

When the browser is rendering a webpage, first it will parse the HTML code. If there are any scripts in middle of the code, it will require the browser to execute it before moving on to next line of the code. This will, in fact, delay the page loading and too much of scripts in the code can only increase the page loading time. Make sure your content and In-line CSS stays below 14.6kB in its compressed state for better page speed. And remove blocking JavaScript and CSS which may delay page loading.

#5 Compress files

Compress Your Files

Any files that are larger than 150 bytes should be compressed. You can use Gzip for doing all the compression either be it your HTML or CSS files. And compress image files with help of Photoshop application to retain quality.

#6 Try CDNs

With Content Delivery or Distribution Network (CDNs), you can store copies of your site across different data centers located number of geographical locations. This will lower the time between the rise of the query and delivery of the content to the user. It is advance and recommended for those who operate at international scale. By using CDNs, you can provide faster access to your website content for global visitors.

If you are having trouble with your website, hire our SEO experts at JustPeri to take care of it.

 

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