How We Do It For You?
1. Customer Insights.
We will get to know your customers and their behavior before we prepare a content strategy for your business. We understand their needs and what sort of information they seek to make a purchasing decision through different tool and methodologies. Also, we will analyze your competitor market and find a way to satisfy your customer with a better approach.
2. Conduct Content Audit.
If you have existing content on your site, we will try to best use the available content and try to fit it into your business objectives. We will either suggest optimize all the content in the website for better SEO performance or repurpose the high-quality content.
3. Form Content Strategy.
We will create an action plan understanding the content requirement which your customers find useful. Once we prepare a list of topics that will enhance your business goals, we will create a content strategy by choosing tone and phrasing ideal for your audience. After getting your approval, we will proceed with a content calendar which lists how and where our content will be used.
4. Create Content.
We curate content targeting your customers and guide them along their buyer’s journey. We use educational and well-informed content to build trust and convert them into valuable customers. Also, we combine our content with SEO best practices to improve your visibility in the search engines. Once reviewed, we will start publishing the content.
5. Content Promotion.
Based on your customers’ interactions, we will help you use the top performing content to generate more leads and traffic to your website. We frequently optimize the paid promotions to get more results and conversions.
6. Measure and Evaluate.
We will analyze and evaluate how the strategy is working so far and compare metrics to understand how the results have improved. Also, we constantly monitor the latest trends and update the existing model to get better results.
7. Repurpose Content.
One of the cost-effective ways for your content marketing campaign is to repurpose the top performing content. After measuring results, we will get to know how each form of content converts and find the one your customers love. Then, we will optimize it for different platforms to get more conversions from the same content.