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PPC

PPC Management
Grow Your Business With Our PPC Management Services

In case you’re new to the universe of paid search, it can be overwhelming. Pay-per-click (PPC) marketing otherwise known as search engine marketing (SEM) is quite complex. It’s anything but difficult to blow through your marketing budget and have nothing to appear for it in the event that you don’t comprehend what you’re doing.

So, if you are looking for a trusted PPC specialist to help you with your paid search, you have landed in the right place! Our precisely targeted campaigns gets your brand in front of people, who are searching for your services. We, at JustPeri will help you control the budget, define your target audience and locations, accurately measure ROI by increasing your conversion rate.

We carefully analyze your business and craft a unique strategy for your PPC campaign. Our accomplished Adwords specialists ensure the ads are ideally placed on Google listings and appear at the right time in the right place to connect with your potential customers.

How do we do it?

Estimate the framework

Identifying our objective and finding out the purpose as to why we want to run these paid ads is extremely important. The second essential is to determine and define your target audience. It is important to set your marketing budget and comprehend the level of risk that you can take.

Choose the right keywords

The next step is to make the keyword list. It is very important to choose our keywords correctly to avoid wasting money on keywords that do not perform. We validate each keyword we choose after conducting a Google search. These keywords will determine where and when these ads will show up on the Search Engine Results Pages(SERPs).

Create Campaign / Adgroups

We review the selected keywords and divide them into groups. We divide the keywords based on the target location, audience, product/service type, etc., We start creating the campaign, adgroups and organizing them properly to avoid confusion. We re-organize them later based on the results.

Pick the most appropriate Channel

We consider all the search platforms before we jump into Google or Bing adwords. There are a lot of second-tier search platforms which, even if it doesn’t drive the traffic that the first-tier platforms do are less competitive and less expensive. We could get additional traffic from these second-tier search engines.

Craft unique and appealing ads

We create ads that are informative and engaging. We include appropriate Call-To-Action wherever required without misspellings. We will convey your service in a positive tone and focus on value propositions. Since there is a limit on the number of characters that can be used in an ad, you need to choose your words carefully.

Landing Page Responsiveness

If you don’t have an optimized landing page, don’t even start bidding. Your ads might be doing well, you might be getting tremendous traffic into your website but no conversions. Why? Because your landing page is not optimized for such traffic. We will get your landing page ready and then start bidding.

Test and Trial

That would be a great start but we can never say our campaign is anywhere near complete. Throughout the campaign, we would be adding and removing keywords, changing your ads and making other tweaks accordingly to increase your conversion rate.